STRATEGY FOR SMALL & MID-SIZE BUSINESS
Executive Marketing Leadership Without the Executive Price Tag
Fractional CMO services, growth strategy and roadmaps, and marketing-sales alignment, senior-level guidance that drives revenue, builds your team, and scales with your business.
The Problem
You Need Marketing Leadership, But a Full-Time CMO Doesn't Make Sense
Your business has grown past the point where you can wing it with marketing. You need real strategy. Someone to build a roadmap, align your teams, and make sure every marketing dollar drives revenue. But hiring a full-time CMO? That's $200K–$350K per year, before benefits. For most small and mid-size businesses, it's simply not realistic.
So what happens instead?
Marketing decisions get made by whoever has time, not whoever has expertise
You've hired agencies, but no one is steering the ship
Tactics get executed without a clear strategy behind them
Marketing and sales blame each other when leads don't close
You're spending money but can't connect it to revenue
Growth has plateaued and you're not sure what's holding you back
You don't need another vendor executing tactics. You need a strategic leader who owns the outcome, someone who builds the plan, aligns the team, and drives measurable growth.
The solution
Strategic Marketing Leadership, On Your Terms
At A360, we provide fractional CMO services and growth strategy for small and mid-size businesses who need senior marketing leadership without the full-time commitment or cost. You get an experienced marketing executive who becomes part of your team, building strategy, aligning marketing and sales, managing execution, and driving accountability for results.
What strategic leadership looks like:
A clear growth strategy and roadmap tied to your revenue goals
Marketing and sales aligned around the same targets and metrics
Oversight of campaigns, agencies, and internal team members
Regular strategy sessions to review performance and adjust course
Executive-level guidance on positioning, messaging, and go-to-market
Accountability for results, not just activity
The result? Marketing that's led with purpose, executed with precision, & measured by revenue, not vanity metrics.
Strategic Services That Drive Scalable Growth
Fractional CMO
Sr. marketing leadership on a part-time basis. A Fractional CMO builds strategy, leads your marketing function, manages teams & vendors, & drives results, without a full-time salary.
A Growth Strategy & Roadmaps
A clear, actionable plan to reach your revenue goals. We analyze your market, define your ideal customers, and build a roadmap that prioritizes the highest-impact initiatives.
Marketing & Sales Alignment
Get marketing & sales working together instead of pointing fingers. Shared definitions, unified metrics, aligned processes, and a seamless handoff that turns leads into customers.
SERVICEs SPOTLIGHT
A Deep Dive Into Our Strategy
Fractional CMO: Executive Marketing Leadership, Flexible Investment. Learn more...
A Fractional CMO is a part-time or contract Chief Marketing Officer who provides senior marketing leadership without the cost of a full-time executive. For small and mid-size businesses, it's the smartest way to get strategic guidance while staying lean. Your Fractional CMO becomes an extension of your leadership team, owning marketing strategy, overseeing execution, and driving accountability for growth.
What a Fractional CMO does:
✓ Develops marketing strategy: Creates a comprehensive marketing plan aligned with your business goals and revenue targets
✓ Leads the marketing function: Provides direction and oversight for your internal team, freelancers, or agencies
✓ Manages budgets & resources: Allocates marketing spend to the highest-impact channels and initiatives
✓ Owns positioning & messaging: Ensures your brand communicates a clear, differentiated value proposition
✓ Aligns marketing with sales: Bridges the gap between teams to improve lead quality and conversion rates
✓ Drives accountability: Sets KPIs, tracks performance, and adjusts strategy based on what's actually working
✓ Advises leadership: Provides executive-level counsel on market trends, competitive positioning, and growth opportunities
Who needs a Fractional CMO:
→ Businesses generating $500k–$50M that have outgrown DIY marketing but aren't ready for a $300K hire
→ Companies with agencies or contractors but no one to lead strategy and hold them accountable
→ Leadership teams that need marketing expertise at the table for major decisions
→ Businesses preparing for a funding round, acquisition, or major growth push
The impact: Businesses that invest in marketing leadership see 2–3X higher ROI on marketing spend because strategy guides execution, not the other way around.
Growth Strategy & Roadmaps: A Clear Plan to Reach Your Revenue Goals. Learn more...
Tactics without strategy are just noise. Before you spend another dollar on ads, content, or tools, you need a clear roadmap that defines where you're going, how you'll get there, and what success looks like. We build growth strategies and roadmaps for small and mid-size businesses that want to stop guessing and start growing with intention.
What growth strategy includes:
✓ Business & market analysis: We dig into your business model, competitive landscape, and market opportunity to understand where growth will come from
✓ Ideal customer definition: Clear profiles of your best-fit customers, who they are, what they need, and how they buy
✓ Positioning & messaging: A differentiated value proposition that sets you apart and resonates with your target audience
✓ Channel strategy: Which marketing and sales channels will drive the most efficient growth for your specific business
✓ Prioritized roadmap: A phased plan that sequences initiatives based on impact, effort, and dependencies
✓ Goal setting & KPIs: Specific, measurable targets tied to revenue, not vanity metrics
✓ Resource planning: What team, budget, and tools you'll need to execute the plan
What you walk away with:
→ A documented growth strategy you can share with your team and stakeholders
→ A 12-month roadmap with quarterly priorities and milestones
→ Clear KPIs and targets to measure progress
→ Confidence that your marketing investments are going to the right places
The impact: Companies with a documented growth strategy are 313% more likely to report success. When everyone knows the plan, execution gets faster, and results get better.
Marketing & Sales Alignment: One Team, One Goal, More Revenue. Learn more...
Marketing says they're sending great leads. Sales says the leads are garbage. Sound familiar? Misalignment between marketing and sales is one of the biggest revenue killers for growing businesses. When the two teams aren't working from the same playbook, leads fall through the cracks, blame gets passed around, and growth stalls. We help small and mid-size businesses align marketing and sales into a unified revenue team, with shared definitions, common metrics, and seamless processes.
What marketing & sales alignment includes:
✓ Shared lead definitions: Clear, agreed-upon criteria for MQL (Marketing Qualified Lead), SQL (Sales Qualified Lead), and opportunity stages so everyone speaks the same language
✓ Service Level Agreements (SLAs): Documented commitments between marketing and sales, lead volume targets, follow-up timeframes, and feedback loops
✓ Lead handoff process: A defined, automated process for passing leads from marketing to sales with full context and no delays
✓ Unified metrics & dashboards: Both teams tracking the same KPIs, from lead source to closed revenue, so there's one source of truth
✓ Feedback loops: Regular communication between marketing and sales to share what's working, what's not, and how to improve lead quality
✓ Content & enablement alignment: Marketing creates content that actually helps sales close deals, case studies, objection handlers, and competitive comparisons
✓ Joint planning: Marketing and sales plan campaigns together, aligning on targets, messaging, and timing
The impact: Companies with strong marketing and sales alignment achieve 208% higher revenue from marketing efforts. When both teams row in the same direction, the entire business moves faster.
Why Growing Businesses Trust A360 for Strategic Leadership
Operators, Not Just Advisors: We don't just hand you a strategy doc and disappear. We help execute, manage, and optimize, staying accountable for results, not just recommendations.
Built for SMBs: We specialize in small and mid-size businesses. You get Fortune 500-level strategy without the complexity, overhead, or price tag.
Revenue-Focused: Every strategy we build ties directly to revenue goals. We measure success by pipeline, deals closed, and growth achieved, not impressions or clicks.
Flexible Engagement: Whether you need a Fractional CMO for ongoing leadership or a one-time strategy engagement, we structure partnerships that fit your needs and budget.
Your business deserves real marketing leadership. Book Your Free Strategy Session
Results Our Clients Can Measure
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Frequently Asked Questions
What is a Fractional CMO?
A Fractional CMO is a part-time or contract Chief Marketing Officer who provides senior marketing leadership without the cost of a full-time executive. They develop strategy, lead the marketing function, manage teams and vendors, and drive accountability for results, typically working with a company for a set number of hours per week or month.
How much does a Fractional CMO cost?
Fractional CMO services typically range from $3,000–$15,000 per month, depending on the scope of engagement and hours required. Compare that to a full-time CMO salary of $200K–$350K+ per year, and the value becomes clear for small and mid-size businesses.
What's the difference between a Fractional CMO and a marketing agency?
A marketing agency executes tactics, running ads, creating content, and managing social media. A Fractional CMO provides strategic leadership, developing the overall plan, aligning teams, managing the agency, and ensuring execution drives business results. Many businesses benefit from having both.
How long does it take to develop a growth strategy?
A comprehensive growth strategy typically takes 2–4 weeks to develop, including research, analysis, stakeholder interviews, and roadmap creation. The result is a documented strategy and 12-month roadmap you can immediately begin executing.
What does marketing and sales alignment actually look like?
Alignment means both teams agree on lead definitions, share common metrics, have documented handoff processes, and communicate regularly. When done right, marketing generates leads that sales actually wants, and sales closes deals that marketing helped create with full visibility on both sides.
Do we need a Fractional CMO if we already have a marketing team?
Often, yes. Many businesses have marketers who are great at execution but lack senior strategic guidance. A Fractional CMO provides the leadership layer, setting direction, prioritizing initiatives, and ensuring the team's work ties back to revenue goals.
How do you measure success for strategy engagements?
We measure success by business outcomes, revenue growth, pipeline generated, lead-to-customer conversion, marketing ROI, and achievement of roadmap milestones. We establish clear KPIs at the start of every engagement and review progress regularly.
Can a Fractional CMO help us prepare for funding or acquisition?
Absolutely. Fractional CMOs often help businesses prepare for major milestones by building scalable marketing infrastructure, documenting strategy, and demonstrating marketing-driven growth, all of which are attractive to investors and acquirers.
A360: Growth Agency for Small & Mid-Size Business
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